Online marketplaces are highly diverse, ranging from diversified operations (take Amazon) to specialty marketplaces aimed at promoting a particular type of product (e.g. chemicals) or the exports of a specific country. Given the number and diversity of online marketplaces, our approach at TT is normally to initially perform a far-reaching screening of all the largest marketplaces globally. This allows for an overview of issues affecting the brand in question and for an efficient allocation of monitoring time. Where such a screening is not possible, it is nevertheless vital that the most important marketplaces in key geographical regions are monitored. In North America and Europe this would naturally include the Amazon and Ebay platforms, in China the Alibaba platforms and JD, in Latin America Mercado Libre, and so on.