IP infringement in China is a longstanding concern for many companies. With the rapidly changing online environment and new technologies, novel issues emerge. In 2016 The Economist reported that 66 % of all captured counterfeited goods came out of shipments from Chinese e-commerce platforms. Besides, we also increasingly observe that social media and growing in popularity social shopping platforms are being used to conduct illicit sales or create confusion among consumers.

Therefore, a well-tailored multi-dimensional, proactive and preventive strategy should be implemented to minimize risks and protect from online abuse, whether it is counterfeiting, cybersquatting, impersonation or unauthorized use of your brand.