While every brand requires its own brand protection strategy, there are 3 golden rules you should apply to make sure your IP is well protected from counterfeiters, cybersquatters, frauders and other abusers in China:

  1. Secure and enforce your rights. Whether you are a big international brand or a small label, it is absolutely necessary to prevent others from taking advantage of your name. Make sure to register your rights, including a Chinese name as well, and enforce them as soon as possible.

 

  1. Keep your eyes open. The pace of development on the Chinese market is faster from what we are used to in the West. Infringers are quick to adapt to changes in the market and alter their strategies for bigger gains. Hence, you should keep your eyes open and actively adapt your strategy in line with new trends.

 

  1. Outsmart the infringers and minimize risk. Make sure that you are present in places where your IP rights are being infringed or local consumers mostly seek for you. Set up official channels on key social media platforms and marketplaces for your brand (we can help you with deciding where it would be most efficient based on our Landscape Report – contact us for one)