JD.com offers a brand protection platform quite similar to AliProtect. Given that JD.com targets China specifically, you will need Chinese certificates for your trademarks and other registered IP. In order to use the JD.com enforcement tool, you will first need to register an ordinary customer account by clicking on “Create Account” at log in. New accounts are normally approved within a few days.

Once your account has been approved, you can proceed to registering your company and IP information at https://enipr.jd.com/rights/rights_index (inspired by AliProtect). You can begin filing complaints once this step has been completed. It is vital to keep in mind that with JD.com, you will always need to attach the images of both the infringing product and the original, as well as a document clarifying the infringement on the basis of a comparison between the two images.

Similarly to AliProtect, the seller is notified of the complaint and has the opportunity to respond.