Brand owners can enforce their rights against infringing listings by using the Notice of Claimed Infringement (NOCI) form provided by eBay (https://ir.ebaystatic.com/pictures/aw/pics/pdf/us/help/community/EN-NOCI.pdf). This form must then be sent to eBay in a scanned form. While effective, using the form is time-consuming and only allows for a very limited number of listings to be targeted at the same time. For this reason, eBay operates the VeRO programme for verified right owners. This function allows listings to be reported directly online. However, it is accessible upon invitation only (though using the NOCI form several times will suffice to secure an invitation).